All branding items must meet the specifications below to be configured in your Mo account. Please submit your branding assets at least 3 working days before your company launch to ensure timely setup.
Company Logo
Mo can display your company logo in emails and throughout the app. To ensure optimal display quality, we need your logo in specific formats.
What to provide:
2 versions of your logo: one for light backgrounds and one for dark backgrounds
File formats: SVG (preferred) or high-resolution PNG
Transparent background required for all logo files
PNG files must be retina-screen quality (high DPI)
Important: Make sure your logo has a transparent background and is provided as a vector file (SVG) or high-quality PNG that will display clearly on high-resolution screens.
1 x light-coloured logo that is suitable for display on a #2a1d43 hex colour background.
1 x bold or dark logo that is suitable for display on a light/white background.
Importing your values & behaviours
Send us your company values as a document attachment. Values should be single words or short phrases.
Recommended: 4-6 values (though there's no strict minimum or maximum)
How they're used: Values appear as tags on Moment posts and can be used for rewards and nominations throughout the platform
Values appear as tags on Moment posts and are also used for rewards and nominations.
Custom moment card backgrounds
Moment cards allow users to share recognition with personalised backgrounds.
You can provide branded designs using photography or illustrations.
Number of designs: 3-6 custom card backgrounds
Illustrated Moment Cards
Format: SVG with transparent background
Dimensions: 580px wide × 326px high (16:9 ratio)
File size: 500 KB maximum
Text clearance: Keep the bottom left area (350px × 210px) clear for text overlay
Hex code: Provide the hex code for each illustration's background color
Note: Opacity is reduced to 50% on mobile devices
Photographic Moment Cards
Minimum resolution: 1160px wide × 652px high at 72 DPI
File type: No restrictions
Image quality: Must be sharp and well-lit; blurry, pixelated, or poorly lit images cannot be used
Hex code: Provide a brand colour hex code for overlay to ensure text remains readable
Note: On mobile, text appears over the entire photo
On mobile, text will appear over the whole photo.
Moment Card Thumbnails
Format: SVG with transparent background
Dimensions: 40px × 40px
Hex code: Provide a background colour that complements the associated full-size card
