Create custom rewards that reflect your company culture and offer unique recognition options beyond standard vouchers. Custom rewards appear in the Mo store alongside partner brand vouchers.
Purpose: Provide personalised, meaningful rewards specific to your organisation that colleagues can redeem using their store credit or points.
⚠️ Note: You need Rewards Admin permissions to create custom rewards.
What Are Custom Rewards?
Custom rewards are organisation-specific items you create and manage.
Standard Mo Store:
Partner brand vouchers (Amazon, ASOS, Deliveroo, etc.)
Automatically available to all organisations
No setup required
Custom Store:
Your unique rewards and experiences
Requires manual fulfilment by your organisation
Reflects company culture and values
Complements standard vouchers
Examples of custom rewards:
Extra holiday days
Premium parking spaces
Company merchandise
Learning and development courses
Experiences (spa days, concert tickets, theme park visits)
Leadership interactions (breakfast with CEO)
Workshops and classes (cocktail making, pottery)
Before You Start
Prerequisites:
Rewards Admin permissions in Mo
Ideas for custom rewards relevant to your organisation
Cost estimates for custom rewards
Fulfilment process determined
Instructions for redemption prepared
Planning considerations:
What rewards align with company culture?
What can you realistically fulfil?
Who will manage redemption requests?
How will costs be tracked and managed?
Accessing Custom Reward Creation
Go to Manage Organisation
Navigate to Rewards
Select Store Inventory
Click Create new or similar button
Required Information
When creating a custom reward, you'll need to provide:
Reward Name
Clear, descriptive name
Examples: "Extra Holiday Day", "Premium Parking - 1 Month", "Spa Day Experience"
Keep concise but meaningful
Description
Explain what the reward includes
Set expectations for the recipient
Highlight what makes it special
Brief but informative
Cost (Store Credit or Points)
If using currency: Enter the cost in your currency (e.g., £50, $75)
If using points: Enter the cost in points (e.g., 500 points, 750 points)
This is deducted from recipient's balance when redeemed
Image
Upload relevant image representing the reward
Use high-quality, clear images
Consider company branding
Visual appeal matters
Redemption Instructions
Critical: Explain exactly how to redeem
Who to contact (HR, manager, specific person)
What process to follow
Any deadlines or restrictions
Example: "Contact HR at hr@company.com to schedule your extra holiday day. Must be used within 6 months."
Stock/Availability (if applicable)
Indicate if there's limited quantity
Useful for physical items or limited experiences
Leave unlimited for ongoing rewards like holiday days
Step-by-Step Creation
Click "Create new" in Store Inventory
Enter reward name - make it clear and appealing
Write description - sell the value of this reward
Set cost - in currency or points matching your system
Upload image - choose attractive, relevant photo
Write redemption instructions - be very specific and clear
Set availability (if limited stock)
Review all information for accuracy
Click "Save" to create the custom reward
After Creation
Once saved:
Custom reward appears in Store Inventory
Visible in Mo store for colleagues to browse
Appears above standard vouchers in store
Available for redemption immediately
Managing Custom Reward Redemptions
How Redemption Works
When a colleague redeems a custom reward:
Colleague selects custom reward from Mo store
Store credit or points deducted from their balance
Redemption request created and enters queue
Notification sent to Rewards Admin
Admin fulfils the reward internally
Colleague receives their custom reward
Accessing the Redemption Queue
Go to Manage Organisation
Navigate to Rewards
Select Redemption Queue
View all pending custom reward redemptions
Fulfilling Redemption Requests
From the redemption queue, you can see:
Who redeemed the reward
Which custom reward they selected
When they redeemed it
Redemption instructions you created
Contact information
Fulfilment process:
Review the request in redemption queue
Follow your redemption instructions (contact HR, arrange parking, etc.)
Fulfil the reward for the colleague
Mark as fulfilled in the system
Communicate with colleague to confirm receipt
Best practice: Respond to redemption requests quickly to maintain programme enthusiasm and trust.
Custom Reward Ideas by Category
Time Off and Flexibility
Examples:
Extra holiday day - £100 / 1000 points
Half day off - £50 / 500 points
Late start pass - £25 / 250 points
Work from anywhere week - £75 / 750 points
Redemption: Coordinate with manager/HR to schedule
Workplace Perks
Examples:
Premium parking space (1 month) - £30 / 300 points
Reserved desk (hot-desking environment) - £20 / 200 points
Work from home equipment - £100 / 1000 points
Office plant for desk - £15 / 150 points
Redemption: Facilities or HR arranges
Learning and Development
Examples:
External course or workshop - £200 / 2000 points
Conference attendance - £150 / 1500 points
Book allowance - £30 / 300 points
Mentoring session with leadership - £50 / 500 points
Redemption: Learning & Development team approves and arranges
Experiences
Examples:
Spa day voucher - £80 / 800 points
Concert or theatre tickets - £60 / 600 points
Theme park family pass - £100 / 1000 points
Restaurant experience - £75 / 750 points
Activity class (pottery, cooking) - £50 / 500 points
Redemption: Admin purchases and provides to recipient
Company Merchandise
Examples:
Premium company hoodie - £40 / 400 points
Branded water bottle - £15 / 150 points
Company backpack - £35 / 350 points
Tech accessories with logo - £25 / 250 points
Redemption: Collect from HR or mail to home address
Leadership Engagement
Examples:
Breakfast with CEO - £100 / 1000 points
Lunch with department head - £50 / 500 points
Shadow senior leader for day - £75 / 750 points
Coffee chat with board member - £40 / 400 points
Redemption: Leadership team schedules
Charitable Giving
Examples:
Company donation in your name - £50 / 500 points
Volunteer day with pay - £100 / 1000 points
Charity of choice donation - £75 / 750 points
Redemption: HR processes donation
Best Practices
Creating Appealing Custom Rewards
Make them desirable:
Offer rewards people actually want
Mix high-value and lower-value options
Include variety across categories
Update regularly based on feedback
Make them achievable:
Price appropriately for your points/currency system
Ensure some rewards are accessible at lower point levels
Balance aspirational and attainable options
Make them clear:
Write detailed descriptions
Set clear expectations
Include any restrictions upfront
Provide excellent imagery
Redemption Instructions Quality
Effective instructions include:
Exact contact person or department
Email address or phone number
Process to follow step-by-step
Timeline expectations
Any limitations or blackout dates
Example - Good Instructions: "Email hr@company.com with 'Holiday Day Redemption' in subject line. Include your preferred dates (minimum 2 weeks notice). HR will confirm within 3 business days. Must be used within 6 months of redemption."
Example - Poor Instructions: "Contact HR to arrange"
Fulfilment Management
Set up process:
Designate who monitors redemption queue
Establish fulfilment workflows
Set response time standards
Track costs against budgets
Communicate with colleagues promptly
Monitor regularly:
Check redemption queue daily
Fulfil requests quickly
Track most popular rewards
Adjust offerings based on data
Gather feedback from redeemers
Managing Your Custom Store
Editing Custom Rewards
To modify an existing custom reward:
Go to Store Inventory
Find the custom reward
Click to edit
Update any field as needed
Save changes
What you can edit:
Name and description
Cost
Image
Redemption instructions
Stock/availability
Removing Custom Rewards
To remove a custom reward:
Consider if anyone has unredeemed requests
Fulfil or communicate about pending redemptions
Delete from Store Inventory
Custom reward no longer appears in store
Caution: Only remove rewards that are no longer feasible to fulfil.
Monitoring Popularity
Track these metrics:
Which custom rewards are redeemed most
Which sit unused
Feedback from colleagues
Fulfilment costs
Time to fulfil
Use data to:
Add more of what's popular
Remove or replace unpopular items
Adjust pricing
Improve offerings
Plan budget
Troubleshooting
Custom Rewards Not Appearing in Store
Check:
Reward was saved successfully
You're looking in correct section of store
No stock restrictions preventing display
Sufficient permissions to view
Solutions:
Refresh the store page
Verify reward exists in Store Inventory
Check stock availability settings
Clear browser cache and retry
Colleagues Confused About Redemption
Common issues:
Instructions unclear or incomplete
Don't know who to contact
Unsure of process or timeline
Restrictions not communicated
Improvements:
Rewrite redemption instructions more clearly
Add specific contact details
Include step-by-step process
Communicate programme-wide how custom rewards work
Fulfilment Taking Too Long
Causes:
Redemption queue not monitored regularly
Unclear responsibility for fulfilment
Complex approval processes
Resource constraints
Solutions:
Assign specific person to monitor queue
Set response time standards
Streamline approval process
Communicate timelines to colleagues
Consider if reward is feasible to offer
Cost Tracking Challenges
Issues:
Custom reward costs not captured
Budget impacts unclear
Finance team not informed
Solutions:
Establish tracking system for custom reward costs
Regular reporting on redemption costs
Coordinate with finance team
Consider if pricing needs adjustment
Monitor against overall rewards budget
Related Guides:
Mo Rewards Quick Guide - Overview of rewards structure
Creating Reward Types - Define custom rewards as reward types
Redeeming Your Store Credit - How colleagues redeem rewards