What Is a Content Export Report
Content Export reports extract detailed content and data from Mo activities, unlike Activity Detail reports which only show quantitative metrics.
What Content Export reports include:
✅ Full text and descriptions
✅ Detailed user information
✅ Reward values and amounts
✅ Complete submission content
✅ Timestamps and metadata
✅ Associated values and tags
Difference from Activity Detail Reports
Activity Detail Reports:
Show quantities (how many)
Track counts and trends
No detailed content
Example: "50 Moments were created in October"
Content Export Reports:
Show detailed content (what was said)
Include full text and values
Complete information
Example: Full text of all 50 Moments, who created them, who was tagged, which values were selected, and complete content
Use Cases
Analyse content quality: Review what colleagues are writing in recognition posts.
Track reward spending: See exact reward amounts, types, and budget utilisation.
Evaluate nominations: Read all nomination submissions for judging purposes.
Export user data: Extract complete user information for reporting or migrations.
Compliance and auditing: Maintain records of recognition, rewards, and activities.
Content analysis: Identify common themes, language, and recognition patterns.
⚠️ Note: You need Analyst permission to
create and download Content Export reports.
Accessing Reports
Navigate to the Reports section:
Click Manage Organisation in the navigation
Select
Click Report Generator under Analytics and Insights
Click on the Create Report button on the top right hand side of the page.
Direct link: Report Generator
Viewing Previous Reports
To access a previously created reports:
Go to Manage Organisation > Report Generator
Find the report from your list
Click Request Download
Creating a Content Export Report
Step 1: Select Report Type
On the Create Report page, locate Report Type
Select Content Export from the dropdown
This report type provides detailed content rather than just activity counts.
Step 2: Name Your Report
Choose a clear, descriptive name that identifies the content type and time period.
Naming best practice
Include key details:
Content type being exported
Time period covered
Specific purpose (if applicable)
Establish naming conventions for easy identification.
Examples of good report names:
"Moment Content (October 2025)"
"Rewards Issued Q4 2025"
Step 3: Select Content Type
Choose which type of content you want to export.
Available content types: (Availability depends on your Mo configuration and enabled features)
Users
Exports complete account information for all users in Mo.
What this export includes:
User names
Email addresses
Department/team information
Job titles
Office locations
User status (active/inactive)
Account creation dates
Custom profile fields
Group memberships
When to use:
✅ User data audits
✅ Organisational reporting
✅ System migrations
✅ Directory updates
✅ Compliance requirements
✅ Demographic analysis
Example use case: Export all user data at year-end for annual HR reporting and to verify department assignments are current.
Moments
Exports all Moments (posts) content created on the platform.
What this export includes:
Moment text/content
Author name
Creation date and time
Who was tagged/mentioned
Company values selected
Public or private status
Reactions and comment counts
Attachments (filenames)
When to use:
✅ Content analysis
✅ Recognition quality review
✅ Identifying recognition themes
✅ Compliance and record-keeping
✅ Measuring values alignment
✅ Spotting inappropriate content
Example use case: Export October's Moments to analyse which company values are most frequently recognised and identify recognition themes for leadership presentation.
Rewards
Exports all rewards issued on the platform.
What this export includes:
Reward giver name
Reward recipient name
Reward date
Reward amount/value
Reward type (monetary, voucher, etc.)
Spending pot used
Reward message/reason
Associated Moment (if applicable)
When to use:
✅ Budget tracking and reporting
✅ Reward programme analysis
✅ Financial reconciliation
✅ Manager reward activity
✅ Department spending comparison
✅ ROI calculations
Example use case: Export Q4 rewards to calculate total spending by department, verify budget utilisation, and prepare financial reports for leadership.
Nominations
Exports all nomination submission content.
What this export includes:
Nominator name
Nominee name
Nomination text/reason
Submission date
Nomination category
Associated values
Winner status (if announced)
When to use:
✅ Judging nomination submissions
✅ Winner selection process
✅ Analysing nomination themes
✅ Record-keeping for awards
✅ Evaluating nomination quality
✅ Compliance documentation
Example use case: Export all nominations for "Employee of the Year" award to enable judging panel to review submissions offline and make winner selections.
Ideas
Exports all ideas submitted through the Ideas feature.
What this export includes:
Idea submitter name
Idea title
Complete idea description
Submission date
Idea status (under review, implemented, etc.)
Category/theme
Votes or reactions
Comments
When to use:
✅ Innovation programme review
✅ Idea evaluation and prioritisation
✅ Trend analysis
✅ Reporting on idea implementation
✅ Measuring innovation engagement
✅ Identifying recurring themes
Example use case: Export all ideas submitted during innovation campaign to identify top suggestions, analyse common themes, and report on idea quality to executives.
Redemptions
Exports all redemption instances from the Mo store.
What this export includes:
User who redeemed
Redemption date
Item redeemed
Points/value used
Redemption status
Delivery information (if applicable)
When to use:
✅ Store activity tracking
✅ Popular item analysis
✅ Budget reconciliation
✅ Fulfilment tracking
✅ User engagement with store
✅ Reward programme ROI
Example use case: Export December redemptions to analyse year-end store activity, identify most popular items, and plan inventory for next year.
Spending Pots
Exports the status of all spending pots in Mo.
What this export includes:
Spending pot name
Pot owner/manager
Total budget allocated
Amount spent to date
Amount remaining
Spending cycle dates
Department/team assignment
Transaction history
When to use:
✅ Budget management
✅ Financial reconciliation
✅ Spending cycle reviews
✅ Budget reallocation decisions
✅ Manager spending oversight
✅ Year-end financial reporting
Example use case: Export all spending pots at quarter-end to review budget utilisation across departments, identify underspent pots for potential reallocation, and prepare financial summaries.
Step 4: Set Date Range
Choose the time period for the content you want to export.
How to set date range:
Select start date
Select end date
Step 5: Share Report (Optional)
Share your report with other Analysts in your organisation.
To share a report:
Locate the Share section
Select Analyst users you want to share with
Shared users can view and download the report
When to share:
✅ Collaborative analysis projects
✅ Cross-functional reviews
✅ Judging panels (for nominations)
✅ Financial reviews (for rewards/spending)
✅ Regular stakeholder reporting
Who can access shared reports: Only users with Analyst permission.
Step 6: Save and Generate Report
Review all your selections
Click Save
Your report begins processing
The report appears on the Reports page and will be available for download once processing completes.
Understanding Your Report Data
CSV file structure:
Each row represents one item (user, Moment, reward, etc.)
Each column represents a data field (name, date, content, amount, etc.)
Headers in first row identify what each column contains
Opening and viewing:
Use Microsoft Excel for advanced filtering and analysis
Use Google Sheets for cloud-based collaboration
Use CSV viewers for quick review
Import into databases for complex analysis
Common Content Export Scenarios
Scenario 1: Monthly Recognition Content Review
Goal: Review all Moments posted in October to analyse recognition quality and themes.
Configuration:
Report Type: Content Export
Report Name: "Moment Content (October 2025)"
Content Type: Moments
Date Range: 1 October 2025 - 31 October 2025
Result: CSV file with every Moment's complete text, author, tags, values, and metadata from October.
Analysis: Read through Moments to identify common recognition themes, check alignment with company values, and spot outstanding examples for featuring.
Scenario 2: Quarterly Reward Budget Reconciliation
Goal: Calculate total reward spending in Q4 for financial reporting.
Configuration:
Report Type: Content Export
Report Name: "Rewards Q4 2025
Content Type: Rewards
Date Range: 1 October 2025 - 31 December 2025
Result: CSV files containing all reward transactions with amounts, recipients, givers, and spending pots.
Analysis: Sum reward amounts by department, verify against budgets, and prepare financial summaries for leadership.
Scenario 3: Annual User Data Export
Goal: Extract all current user data for HR annual reporting.
Configuration:
Report Type: Content Export
Report Name: "User Account Data (Annual Export 2025)"
Content Type: Users
Date Range: 1 December 2025 - 31 December 2025 (date range less critical for users)
Result: CSV file with complete user information including names, emails, departments, titles, and status.
Analysis: Verify employee data accuracy, update HR systems, create organisational charts, and prepare demographic reports.
Scenario 4: Nomination Judging Export
Goal: Export all nominations for "Innovation Award" to enable offline judging.
Configuration:
Report Type: Content Export
Report Name: "Innovation Award Nominations (November 2025)"
Content Type: Nominations
Date Range: 1 November 2025 - 30 November 2025
Result: CSV file with all nomination submissions including nominator, nominee, full text of nomination, and associated values.
Analysis: Share with judging panel, review submissions systematically, score against criteria, and select winners.
Scenario 5: Ideas Campaign Evaluation
Goal: Review all ideas submitted during 6-week innovation campaign.
Configuration:
Report Type: Content Export
Report Name: "Innovation Campaign Ideas (Sept-Oct 2025)"
Content Type: Ideas
Date Range: 15 September 2025 - 31 October 2025
Result: CSV file with all idea submissions including titles, descriptions, submitters, dates, and status.
Analysis: Categorise ideas by theme, identify top suggestions, calculate submission rates, and prepare implementation plan.
Scenario 6: Year-End Store Activity Review
Goal: Analyse redemption patterns to plan next year's store inventory.
Configuration:
Report Type: Content Export
Report Name: "Store Redemptions (January-December 2024)"
Content Type: Redemptions
Date Range: 1 January 2024 - 31 December 2024
Result: CSV file with all redemptions including items, dates, users, and points spent.
Analysis: Identify most popular items, calculate redemption rates, spot seasonal trends, and plan reward funding for next year.