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Common Activity Detail Report Use Cases

This guide explains the most frequently used Activity Detail reports and when to use them to track engagement in Mo.

Tahera Barok McArthur avatar
Written by Tahera Barok McArthur
Updated this week

Overview of Activity Detail Reports

Activity Detail reports track user actions and engagement metrics within Mo. They provide quantitative data on platform usage without detailed content.

What Activity Detail reports show:

✅ How many times an activity occurred

✅ Who performed the activity (individuals or groups)

✅ When the activity happened (daily, weekly, monthly, yearly)

✅ Trends over time

What Activity Detail reports don't show:

The actual content of Moments, rewards, or ideas

Detailed text or descriptions

Attachments or images

For detailed content: See Content Export reporting for full text and details of Moments, rewards, and other content.


Most Common Report Types

1. Moment Created Report

What It Tracks

The number of Moments (posts) created by users or departments within a specified timeframe.

When to Use This Report

Track content creation:

✅ Monitor how actively colleagues share recognition

✅ Identify prolific content creators

✅ Measure departmental engagement in posting

✅ Evaluate campaign effectiveness

Common scenarios:

  • Quarterly review: See which departments shared the most Moments this quarter.

  • Monthly recognition tracking: Monitor which individuals are most active in creating recognition posts.

  • Campaign measurement: Track Moment creation during specific engagement initiatives.

  • Year-end reporting: Summarise annual content creation by department or individual.

Example Use Case

Scenario: End of Q3 review

Goal: Identify which departments created the most Moments during Q3 to recognise active teams.

Report configuration:

  • Activity: Moment Created

  • Segmentation: By Group (Department)

  • Time Granularity: Total Only

  • Date Range: 1 July 2025 - 30 September 2025

Result: List of departments with total Moments created, showing Sales created 156, Marketing created 142, and Operations created 98.

What you learn: Sales team is most active in sharing recognition. Consider featuring their approach or investigating why other departments lag behind.

What This Report Shows

By Person segmentation:

  • Individual names

  • Number of Moments each person created

  • Identify top content creators

By Group segmentation:

  • Department/team names

  • Number of Moments each group created

  • Compare engagement across organisational units

No Segmentation:

  • Total Moments created organisation-wide

  • Overall platform activity level

Time-based breakdowns:

  • Daily: Spot specific high-activity days

  • Weekly: Identify weekly patterns

  • Monthly: Track month-over-month trends

  • Yearly: Compare annual performance

What This Report Doesn't Show

Content of the Moments (what was written)

Who was tagged in the Moments

Which company values were selected

Comments or reactions on Moments

Whether Moments were public or private

For this detail: Use Content Export reports instead.

2. Moment Received Report

What It Tracks

The number of Moments received by users or departments within a specified timeframe. This measures who is being recognised, not who is doing the recognising.

When to Use This Report

Track recognition recipients:

✅ Identify who receives the most recognition

✅ Find unrecognised individuals or teams

✅ Measure departmental recognition balance

✅ Highlight top performers based on peer recognition

Common scenarios:

  • Recognition gap analysis: Identify colleagues or departments receiving little recognition who may need support or visibility.

  • Top performer identification: Find individuals receiving the most peer recognition for potential awards or promotions.

  • Department comparison: Compare which departments are most recognised by their colleagues.

  • Recognition equity: Ensure recognition is distributed fairly across the organisation.

Example Use Case

Scenario: Annual performance review support

Goal: Identify individuals who received the most peer recognition throughout the year.

Report configuration:

  • Activity: Moment Received

  • Segmentation: By Person

  • Time Granularity: Total Only

  • Date Range: 1 January 2025 - 31 December 2025

Result: Ranked list showing Emma received 87 Moments, James received 72, and Sarah received 68.

What you learn: These individuals are consistently recognised by peers and may be candidates for performance awards or leadership roles.

Difference Between Moment Created and Moment Received

Moment Created = Who is sharing recognition

  • Measures how active someone is in recognising others

  • Indicates engagement with the platform

  • Shows who drives recognition culture

Moment Received = Who is being recognised

  • Measures who receives appreciation from colleagues

  • Indicates perceived contribution or impact

  • Shows who is valued by the team

Example:

  • John created 45 Moments (he recognises others frequently)

  • John received 12 Moments (others recognise him occasionally)

  • Emma created 8 Moments (she rarely posts)

  • Emma received 87 Moments (many colleagues recognise her work)

Use both reports together for a complete picture of recognition patterns.

What This Report Shows

By Person segmentation:

  • Individual names

  • Number of Moments received by each person

  • Identify most recognised colleagues

By Group segmentation:

  • Department/team names

  • Number of Moments received by each group

  • Compare recognition across organisational units

No Segmentation:

  • Total Moments received organisation-wide

  • Overall recognition activity level

What This Report Doesn't Show

Who gave the recognition (who created the Moments)

Content of the recognition

Reasons for the recognition

Quality or depth of recognition

For this detail: Use Content Export reports.

3. Reward Issued Report

What It Tracks

The number of rewards issued by users or departments within a specified timeframe.

When to Use This Report

Track reward distribution:

✅ Monitor which individuals or teams issue rewards

✅ Track reward budget utilisation

✅ Identify departments most active in tangible recognition

✅ Measure manager engagement with reward programmes

Common scenarios:

Budget monitoring: Track how many rewards have been issued this month or quarter across departments.

Manager engagement: See which managers are actively using their reward budgets.

Reward programme effectiveness: Monitor whether reward features are being adopted organisation-wide.

Department comparison: Compare which departments most actively reward their colleagues.

Example Use Case

Scenario: Mid-quarter budget review

Goal: Determine which departments have issued the most rewards and how they're tracking against budget.

Report configuration:

  • Activity: Reward Issued

  • Segmentation: By Group (Department)

  • Time Granularity: Monthly

  • Date Range: 1 July 2025 - 30 September 2025

Result: Monthly breakdown showing Marketing issued 45 rewards in July, 52 in August, 48 in September; Sales issued 34, 38, 41.

What you learn: Marketing is consistently using reward budget. Sales showing upward trend. Other departments may need encouragement or budget reallocation.

What This Report Shows

By Person segmentation:

  • Individual names

  • Number of rewards each person issued

  • Identify active reward givers

By Group segmentation:

  • Department/team names

  • Number of rewards issued by each group

  • Compare reward activity across organisation

No Segmentation:

  • Total rewards issued organisation-wide

  • Overall reward programme activity

Quantitative data only:

  • How many rewards were issued

  • Who issued them

  • When they were issued

  • Trends over time

What This Report Doesn't Show

Value or amount of rewards issued

Types of rewards given (monetary, voucher, experience)

Who received the rewards

Reasons for rewards

Budget spent

For financial details: Use Content Export reports to see reward values, types, and budget utilisation.

Reward Issued vs Reward Value

Activity Detail Report (Reward Issued):

  • Shows quantity: "How many rewards?"

  • Counts individual reward transactions

  • Good for engagement metrics

Content Export Report:

  • Shows value: "How much money spent?"

  • Includes reward amounts and types

  • Good for budget tracking

Example: Activity Detail Report shows: Department issued 25 rewards

Content Export Report shows: Those 25 rewards totalled £2,500 (10 × £50, 10 × £100, 5 × £200)

Use both for complete reward programme analysis.


Additional Common Reports

Beyond the three most popular reports, Activity Detail reports support all Mo features:

Ideas Shared Report

Tracks: Number of ideas submitted by colleagues

Use cases:

✅ Monitor innovation programme engagement

✅ Identify active idea contributors

✅ Track ideas submitted during campaigns

✅ Compare departmental innovation activity

Nominations Made Report

Tracks: Number of nominations submitted by colleagues

Use cases:

✅ Measure nomination programme participation

✅ Track nominations for specific awards

✅ Identify active nominators

✅ Monitor nomination campaign success

User Sessions Report

Tracks: Login activity and platform visits

Use cases:

✅ Monitor platform adoption

✅ Track active vs inactive users

✅ Measure engagement frequency

✅ Identify drop-off patterns

Comment Created Report

Tracks: Number of comments posted on Moments or other content

Use cases:

✅ Measure engagement beyond content creation

✅ Track conversation and interaction

✅ Identify active community members

✅ Monitor discussion participation

Reaction Given Report

Tracks: Number of reactions (likes, emojis) given to content

Use cases:

✅ Measure passive engagement

✅ Track overall platform interaction

✅ Identify engaged audience members

✅ Monitor content resonance

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